Sony PlayStation 3: No price cut!

If you were hoping for an easy price on PS3, you can forget about it because Sony has no intentions to cut down the price: “This year, our strategy is not to sell more quantity for PS3 but to concentrate on profitability. Our plan is not to reduce the price”(financial officer Nobuyuki Oneda).

This announcement could be related to the fact that indeed Microsoft plans to cut down the price on its Xbox 360 game console in an effort to boost sales in the face of stronger competition from rival Sony; (Microsoft will drop the price of the Xbox 360 to US$299 this weekend).Oneda also said that he expects Sony’s PS3 operations as well as the broader game segment to be profitable for the current year ending March 2009.

Source: Yahoo News

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