Begin your Adwords campaign with maximum results

A common problem with most of the beginners using Google Adwords is that they set-up their campaign using different sets of keywords that point to the site homepage. If you organize your campaign properly from the start, the results will come alot faster.

Running a good Adwords campaign may become very beneficial for your site but also, can help you test different keywords, without staying a long time relying on organic results.

As an example, let’s say that your company sells used cars and the name of your company/website is “T&C Cars”.

Most begginers in Adwords set-up their campaign like this:

What is wrong with this example? We can see that the ad points directly to the homepage of the website which is very wrong? Why? Let’s simulate a little the user experience. The user click on your add and enters your homepage. From the homepage he can access your contact page, your policy page, the car sale gallery page or any other page linked.

Another mistake we see in this ad is that we used different kind of keywords for the same group. Every keyword here should be in its own group along with similar words and phrases. Also the headline of this ad it’s a very bad choice for any ad. The click thru rate(CTR) will be very low and let’s face it, nobody will click on an ad that tells you the name of the company even if we do a good description.

You need to think from the user perspective and not from your own. You need to give your user what he wants and you need to tell him what you offer/sale. If a person looks for “used cars” or “cars for sale”, you should provide that user with the used cars page.

We should also try more than 1 ad for the same keyword or keyword phras but with a different approach to the ad, a different message.

Now, lets do an ad properly for a company that sells used cars.

Now we can see that our ad has headline we want. The users will know that if they click on the ad, they will find a used car page with prices and all. Notice also that the headline of this ad contains our targeted keywords. The ad has 2 descriptions: the first one is “Buy your car starting with $500″ and the second one is “2 months free service”. Now, why did we do that? First of all, the first line represents a short description of the ad, a benefit or just an info over the ad. The 2nd line represents a feature or a bonus, so the users can be more convinced into clicking the ad.

Imagine we can do another ad, with the same headline, “Used cars for sale” but with different descriptions. We can include other features, bonuses or free stuff in case you are offering. We launch both ads live and we watch them closely. See what ad performs better and what ad has the higher CTR. Google will rotate both ads so you won’t have to worry about impressions. After 1-2 days, we can delete the ad that performs worst and keep only 1 up. We can make another ad, with the same keywords but we change the descriptions again, launch it, compare it, delete the ad that performs worst. Do this repeatedly and your CTR will slowly rise, making your campaign an optimized one.

Tip: Capitalize your descriptions like in the above ad, it may help you with just a little

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