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10 SEO tips before starting your SEO campaign

by Cezar Renta, posted November 6, 2007 at 10:53 pm

seo1Search Engine Optimization plays a very important factor in building any website. Unless your are a brand on the market and everyone knows you, SEO is a must for you. The thing with SEO is that everybody seems to know it, everybody is a SEO guru and worse, they also promise you that if you pay them, your site will rank high immediately in the first 1-2 months. Well, some of you know that this is a lie while the others, you must believe that there isn’t such thing as instant constant ranking in the SERPs.

I am not a SEO Guru but from my experience, I have learned several important facts of SEO and I will point them out.

1. Baclinks are the most important factor in a good SEO. Try to take backlinks from content related websites with a good reputation.

2. Wrap your keyword(s) in the page titles. Titles are very important in SEO and are heavy for Search Engines. Don’t stuff your titles with all the keywords and don’t repeat your keywords more than twice. This can backfire on you if you abuse it. For those who don’t understand, I mean the < title > tags

3. Use multiple anchors for your backlinks. Do not use a single anchor for your link but try to create 3-4 anchors wrapped around your targeted keywords. Search Engines love this and you will discover how important is the link anchorage in your SEO within months.

4. Use the H1, H2, H3 tags in your pages. Try to build a “newspaper” structure to your pages, with headlines. Wrap the main headline in H1 tags while H2, H3 for your subheadings.

5. Use the < alt > tag within your image descriptions. Once again, use your keywords but don’t abuse it.

6. Don’t count on link exchange in your SEO campaign. Link exchange became very irrelevant in SEO and doesn’t matter much for Search Engines.

7. Build a sitemap for Search Engines to crawl your site faster.

8. Do article exchange - you can make an article linked to a friendly website and they can do the same for you. Works like link exchange but it seems it matters more for Google and other SEs.

9. Do not use doorway pages, crawlers hate that and you will hate it also

10. Try use the same meta description and meta keywords. Meta description will also appear in the SERPs, as description to your link page. Try to use a part of your content as meta, it helps a little in your SEO and makes your result links look good. It’s known that using meta tags no longer matters for Google in its ranking algorithm and Yahoo, MSN are following but counts for them at the moment.

Have patience. SEO is all about patience and age. Focus on writing good original content and do a constant SEO campaing.

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